What does the "Code of Ethics" established by RECO encompass?

The "Code of Ethics" established by the Real Estate Council of Ontario (RECO) is focused on professional conduct standards for individuals working in the real estate sector. This code is designed to ensure that real estate professionals act with integrity, honesty, and transparency in their dealings with clients, colleagues, and the public. It outlines the responsibilities and expected behaviors that agents and brokers must adhere to in order to maintain the professionalism and trustworthiness of the industry.

The standards set forth in the Code of Ethics serve to protect consumers and promote fair practices within the real estate market. By emphasizing ethical conduct, the code aims to foster a positive reputation for realtors and enhance the overall quality of service provided to clients.

In contrast, financial procedures, marketing strategies, and social responsibilities, while relevant to the broader context of real estate, do not encapsulate the primary focus of the Code of Ethics. Financial procedures refer to how transactions are conducted, marketing strategies are specific tactics for selling properties, and social responsibilities imply the broader implications of a realtor's role in the community—all of which are important but distinct from the ethical standards that govern professional conduct.